Best Virtuoso Hotel Ambassador: Carlos Quereda, Querido Representation Co.

During his decade-long tenure at the Marbella Club on Spain’s Costa del Sol, Carlos Quereda was inspired by resort cofounder Count Rudolf von Schönburg’s daily ritual of greeting guests and staff, converting them into lifelong friends of the fashionable hotel. Quereda replicates that generosity of spirit and personalized hospitality to satisfy each traveler’s quest for one-of-a-kind properties that embody local traditions and soul, and he has made the Virtuoso family the foundation of his business, earning the admiration of travel advisors and hoteliers alike. Count Rudi would be proud.